Chinaberry: Reinventing the Wheel
How Chinaberry survived the big box retail assault
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Paul Miller
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Prior to the shake-up, in May 2002 Chinaberry had brought in Fuller-Rowell to step up the company’s online efforts, and run merchandise analysis and assorted marketing details. “They returned to the roots of Chinaberry,” says Fuller-Rowell, who also telecommutes from his Northern California-based office.
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Paul Miller
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