Hot Lists
Motley Fool Champion Funds
The Motley Fool Champion Funds file is comprised of 5,336 investors looking for information and guidance on mutual fund investing. They’ve paid an annual average of $149 to read up on building long-term wealth.
The base list price is $200/M. MetaResponse Group, (954) 360-0644, www.metaresponse.com.
KooKoo Bear Kids
KooKoo Bear Kids offers its 26,500 12-month buyers a fanciful assortment of children’s furniture, bedding and accessories designed as if from a child’s point of view. These catalog buyers primarily are women. They have an average age of 37 and an average household income of $175,000.
The base list price is $115/M. Millard Group, (603) 924-9262, www.millard.com.
New York Spaces Magazine
New York Spaces goes out to 21,527 affluent consumers in the New York area who want to enhance the look of their pads with trendy, luxurious design. They’re into building, renovating, decorating, collecting — whatever it takes to get “the look” that suits their discriminating palates.
The base list price is $105/M. Statlistics, (203) 778-8700, www.statlistics.com.
Levenger Retail
Levenger is the marketer of “tools for serious readers.” Its 26,894, affluent 12-month buyers have incomes in excess of $75,000. They’ve spent an average of $135 on home furnishings, leather goods and/or writing instruments.
The base list price is $95/M. Mokrynskidirect, (201) 487-8181, www.mokrynski.com.
Serif Software Buyers
Serif Software is an independent publisher of desktop publishing, design and graphics software. Its 289,958 buyers have purchased programs for photo editing, site creation, Web editing, greeting card design, etc.
The base list price is $130/M. Venture Direct, (212) 655-5153, www.venturedirect.com.
Creative Irish Gifts
Creative Irish Gifts offers its 106,848 12-month buyers an array of Irish- and Celtic-themed gifts, apparel, accessories, décor, food, books and videos. The individuals on this file have an average age of 45 and an average household income of $72,000. The average unit of sale is $67.
The base list price is $105/M. Direct Media, (203) 532-2479, www.directmedia.com.
Windsor Vineyards
The 79,194 oenophiles on this list have purchased wine via mail order. Windsor Vineyards’ selection ranges in price from $50 to $450, with an average sale hovering around $300. Lifestyle selects include homeownership, pet ownership, investing, gardening, photography, golf, gambling and travel.
The base list price is $85/M. Name Finders, (415) 955-8595, www.namefinders.com.
Storesonline.com
Storesonline.com is an Internet training organization. It offers its 303,076 12-month buyers information on how to start their own businesses. They’ve attended seminars on how to market and sell services and products.
The base list price is $100/M. American Name Services, (801) 235-8061, www.americannameservices.com.
FSI Men’s Health Products
The 5,800 individuals on this file have purchased natural supplements for men in the past year. Products include Biocine, a dietary supplement to promote a healthy prostate, and Adonisex, a male sexual enhancement towelette. Their age range is 40 to 65.
The base list price is $110/M. Impulse Media, (203) 825-4656, www.rmidirect.com.
Affluent African Americans
The 1.4 million 12-month, mail-order buyers on this file are affluent African Americans. They have an average household income of $50,000 and use their credit cards to purchase items via the mail.
The base list price is $75/M. The Big Lists, (201) 750-3222, www.thebiglists.com.
Crafts Report
Self-billed as the business journal for the crafts industry, Crafts Report’s editorial spans sales and marketing, insurance, management and craft industry trends. Its 12,625 active subscribers are professional craft artists, teachers, retailers and serious students. An average subscription runs $29.
The base list price is $90/M. Names and Addresses, (847) 465-1500, www.nai.biz.
Banking and Finance
The 138,189 banking and finance professionals on this list work for companies that provide services such as checking and savings, loans, mortgages, credit cards, ATM networks, securities brokerage, investment banking, insurance, and mutual funds. Selects include company name, job function, job title and number of employees.
The base list price is $150/M. Teramedia, (877) 837-2369, www.teramedia.com.
Process Heating Subscribers
Process Heating’s 22,615 subscribers are manufacturing engineers who use heat processing equipment and supplies. This magazine’s file is selectable by job function, business type (e.g., chemicals, electronics, pharmaceuticals, ovens, plastics, textiles) and buying authority (e.g., blowers/fans, burners, chillers, dryers, heat-exchangers, temperature-control systems).
The base list price is $150/M. Edith Roman Associates, (845) 620-9000, www.edithroman.com.
Insurance Agents
The 1.1 million individuals on this file are professionals licensed to sell insurance to individuals and businesses. Types sold include life, health, property, and casualty for individuals, and mutual funds and securities for businesses. This file is sourced from government records and directories.
The base list price is $65/M. Direct Network, (732) 821-7090.
Rodale Gift Insert
Inserts will be packaged along with gifts for Rodale book buyers. The 2.7 million individuals receiving a premium gift have purchased from Rodale’s line of health, fitness, cooking, gardening and nature titles.
The base price is $66/M. Media Horizons Management, (203) 604-1789, www.mediahorizons.com.
Grill Lover’s Blow-in Program
This is a blow-in program for the more than 1.7 million Grill Lover’s catalogs that will go out this holiday season. This merchant’s mix includes turkey fryers, ice-cream makers, gadgets and grills. The outdoor cookers who receive this catalog typically range in age from 35 to 55 and have incomes in excess of $55,000. The average unit of sale is $121.
The base price is $35/M. D-J Associates, (203) 431-8777, www.djassoc.com.
Wild Girls PIP
The 1.2 million packages that annually go out from Wild Party Girls carry DVDs and videos featuring young men and women in college and exotic locales. The direct response buyers in this program are young and paid “cash with order.”
The base price is $65/M. AccuListUSA, (954) 923-5659, www.acculistusa.com.
Entertainment Publications Inserts
Inserts will be placed in some of the 1.2 million membership savings packages put out by Entertainment Publications. These packages offer up savings on everything from fine dining to grocery shopping to auto repairs. Individuals in this program range in age from 25 to 54. They have a mean income of $70,000.
The base price is $60/M. Singer Direct, (914) 472-7100, www.singerdirect.com.
The information in this section is garnered from the datacards for the individual lists mentioned. They’re included here at the editors’ discretion. To have your list reviewed for possible inclusion, forward a copy of the datacard to: Kendra Clayton, kclayton@napco.com, or fax to (215) 238-5270.
