Privacy Matters: Co-op Databases and Consumer Privacy

Take responsibility for opt-outs. We often hear complaints that when consumers ask to be taken off a mailing list, they’re told that the company purchases its lists from outside sources and can’t do anything about it. The DMA requires members to maintain in-house suppression files, and there should be systems in place to ensure that you don’t continue sending your catalogs to prospects who have asked not to receive them.