Privacy Matters: Co-op Databases and Consumer Privacy
Honor consumers’ choices even when they’re not so simple
As industry leaders, we have to make sure that industry guidelines are implemented within the co-op database environment. Once consumers understand that the source is a co-op database, how do you as a marketer make certain their choices are honored, whether that be just to know the source, to opt-out of future mailings or to stop the sharing of their information? Here are some easy steps to follow:
- Companies:
- Direct Marketing Association
- People:
- Kachura
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