Privacy Matters: Co-op Databases and Consumer Privacy
Honor consumers’ choices even when they’re not so simple
But no matter where you get your information, you have a responsibility to respond to consumer questions in a way that is helpful, accurate and fair.
The DMA requires its members to disclose the source of personally identifiable information so that when consumers ask that age-old question — “How did you get my name?” — catalogers and other direct marketers answer in a way that’s honest and helps consumers exercise their choices, including the choice not to receive further mail from that source.
- Companies:
- Direct Marketing Association
- People:
- Kachura
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