Privacy Matters: Co-op Databases and Consumer Privacy
Honor consumers’ choices even when they’re not so simple
Lately we’ve noticed a new trend that most catalogers need to address: how consumers exercise their privacy choices in a world of co-op databases.
The usual scenario: Someone calls a company and asks to be removed from its mailing list, asking, “Where did you get my information from in the first place?” The DMA’s Guidelines for Ethical Business Practice requires members to disclose this source to consumers when asked.
- Companies:
- Direct Marketing Association
- People:
- Kachura
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