Privacy Matters: Co-op Databases and Consumer Privacy

5. How frequently is the co-op database updated to incorporate opt-out requests, MPS subscribers, deceased individuals and those who’ve changed addresses?

6. How does the co-op secure its data? How long is data retained, and how is it encrypted and otherwise protected physically and technologically?

Transparency is the best policy. And above all, it’s important to be open and honest with consumers about how you manage their personal information. Your own reputation and the long-term success or failure of the industry depends on building consumer trust and honoring consumer choices. Are you and your co-op up to the challenge?