Privacy Matters: Co-op Databases and Consumer Privacy
Honor consumers’ choices even when they’re not so simple
Know Your Co-op
When you work with co-op databases, their actions and positions seriously can affect your brand and reputation. So when evaluating co-ops, ask these questions:
1. Is the co-op privacy policy consistent with your own policy?
2. Can you give consumers the co-op name as the source for their information, and does the co-op have staff trained to handle requests from consumers?
- Companies:
- Direct Marketing Association
- People:
- Kachura
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