Privacy Matters: Co-op Databases and Consumer Privacy
Honor consumers’ choices even when they’re not so simple
One of the important parts of my job, leading the Direct Marketing Association’s ethics and consumer affairs activities, is hearing reactions to the practices of individual companies — and the direct marketing community in general — directly from consumers. These real world anecdotes allow us at the DMA to identify emerging concerns and issues that we can help you address and solve.
- Companies:
- Direct Marketing Association
- People:
- Kachura
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