Honesty as the Best Shipping Policy

To combat this, The Baker’s Catalogue (owned by 212-year-old King Arthur Flour Co.) charges customers close to what it actually costs to package and ship the product, says P.J. Hamel, the catalog’s senior editor. She offers an example from the company’s Web site: Once the shopping cart is filled, customers can click on a link to see shipping charges for that particular order from major carriers such as FedEx and the U.S. Postal Service. The charges are based on the state to which the package will be sent and the order’s weight. Here’s on example of how the catalog advises Web customers on shipping charges: