HomeGoods Launches E-Commerce Storefront
HomeGoods, one of the nation's leading off-price home décor retailers, on Tuesday introduced e-commerce on HomeGoods.com, reports Yahoo. The online shop will offer a selection of high-quality, globally sourced products similar to what's found in HomeGoods retail stores, selling categories including bedding, bath, decorative pillows, kitchen goods, seasonal décor, pet, and storage/organization. Online shoppers can return products via mail or in-store at any one of the more than 820 HomeGoods locations across the U.S.
The brick-and-mortar retail chain, a division of The TJX Companies, has offered strictly in-store shopping since its launch in 1992, and was effectively closed during the nationwide shutdowns due to the coronavirus pandemic.
Total Retail's Take: The launch of HomeGoods.com is a positive development to emerge from the challenges brought on by the COVID-19 pandemic. The TJX subsidiary was overdue for an expansion into e-commerce, a fact that was brought to the forefront after stores were forced to close and the retailer didn't have another revenue-generating channel to help offset those losses. The off-price retailer may have good reason to be seemingly late to the e-commerce game, as it's challenged with delivering the same "treasure hunting" experience for customers online that it touts in its stores. John Ricciuti, president of HomeGoods, hopes customers "find the same excitement shopping HomeGoods online as they do exploring the aisles of our stores."
On expanding the brand's digital footprint, TJX Digital U.S. President Mark DeOliveira confirmed that the company views the online shop as a "complementary experience to our stores, allowing shoppers to pair in-store purchases with online finds to bring their vision to life." HomeGoods customers are sure to appreciate the added convenience of e-commerce purchasing, but retail stores seem to still be at the heart of the home décor retailer's business.
Kristina Stidham is the digital content director at Total Retail and sister brands Women in Retail Leadership Circle and Women Leading Travel & Hospitality at NAPCO Media. She is passionate about digital media and handles video, podcast and virtual event production for all brands. You can often find her at WIRLC, TR, WLT&H or industry events with her camera and podcasting equipment—or at home on Zoom—recording interviews with thought leaders and business executives.
Kristina holds a B.A. in Media Studies and Production from the Temple University Klein College of Media and Communication in Philadelphia. Go Owls! When she's not in the office, she loves to go on long walks, sing around the house, hangout with her family and two pet guinea pigs, and travel to new places.
