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2. Believe in EMV. EMV is coming, and it's important to recognize how this will change the dynamics of fraud and the nature of chargebacks. It’s not too early for retailers to get on board and be a part of the solution.
3. Remember that security isn't simply a "checkbox.” Many PCI-compliant companies have been hacked, so it’s important to remember that security is best when regarded as a ceiling rather than a floor.
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