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2. Believe in EMV. EMV is coming, and it's important to recognize how this will change the dynamics of fraud and the nature of chargebacks. It’s not too early for retailers to get on board and be a part of the solution.
3. Remember that security isn't simply a "checkbox.” Many PCI-compliant companies have been hacked, so it’s important to remember that security is best when regarded as a ceiling rather than a floor.
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Melissa Campanelli
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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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