Merchandising: Juggling Stats?
Holistic merchandising metrics separate wheat from chaff
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Rea Syverson
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Phil Minix, a lifelong merchant and president of computer equipment cataloger MCM Electronics, says his “standby go-to” merchandising metric is a hybrid that “measures the dollar demand for an item within the context of the space it takes in the catalog.”
He indexes this to the average for the whole effort. Anything greater than one is better than average, less than one is worse.
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