Merchandising: Juggling Stats?
Holistic merchandising metrics separate wheat from chaff
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Rea Syverson
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“Planning item buys to a certain sell-through expectation helps control markdowns,” says Dean White, vice president of merchandising at Paul Fredrick MenStyle. The men’s apparel cataloger protects profitability and forces the demand for regular price sales by limiting the clearance products made available.
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Rea Syverson
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