Merchandising: Juggling Stats?

While reviewing various unit metrics, Tso keeps a holistic view of product demand. How, when and where customers shop continue to shift as technologies “transform how we live, making merchandising metrics more thought-provoking.”

Monitor Product Life Cycles
In the fray of managing a large product portfolio, merchants can lose track of individual product life cycles. The top, brand-enhancing product winners are given attention (colors updated, prices evaluated, bundling or cross-sells considered), but the middle-performing products can be neglected. How long have they been exposed? In which channels? At which price points? In what types of presentation? Are they truly tired or just in need of a bit of merchandising TLC? Perhaps some minor modifications can re-energize those mid-performing products and extend their life cycles before sales suffer.