Merchandising: Juggling Stats?

Metrics That Matter
Simplify your metrics dashboard, but use one. Lauren Freedman, president of the e-tailing group, confirmed the problems that merchants and marketers face in the industry survey on pg. 23.

A simplified, user-friendly dashboard of key product indicators would help solve these problems. With collaboration, insights and management buy-in, merchants should look to monitor no more than one to three relevant-to-their-business metrics that are clearly actionable. These metrics should be true dashboard alerts, signaling when things are going well, not so well and when the danger zone is approaching.