Merchandising: Juggling Stats?
Holistic merchandising metrics separate wheat from chaff
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Rea Syverson
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First, find out what matters to management right now. In today’s short-term business world, goals change quickly. Ask these questions about your main priorities this year:
- Is this year’s priority increasing top-line sales?
- Improving bottom-line profitability?
- Growing the housefile?
Merchants need to be key players at their companies’ strategic planning tables, as they’re integral to helping a company achieve its goals. With merchants working anywhere from six to 18 months out, they must attain a clearly communicated vision from the top.
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