Merchandising: Juggling Stats?

Multichannel merchants are forced to be experts at editing and sifting wheat from chaff. They continually ask themselves, “What really matters?” when it comes to evaluating the health of a product portfolio. It’s easy to get overwhelmed and/or stuck in a sea of statistics.

With that in mind, here are a few suggestions for merchants and marketers wanting to take a holistic view of their product lines — post-square-inch analysis: