Merchandising: Juggling Stats?
Holistic merchandising metrics separate wheat from chaff
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Rea Syverson
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The key to using metrics is finding one or two that narrow what you need to look at, Minix points out. Anything way below isn’t good; anything way above “is a no-brainer.”
Andrea Syverson is president of IER Partners, a creative branding and merchandising consultancy based in Black Forest, Colo. Reach her at asyverson@ierpartners.com.
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