Holiday Returns: Obstacle or Opportunity?

With more touchpoints to master than ever before, many retailers are struggling to deliver a cohesive, branded customer experience. Returns are a key part of the shopping lifecycle and should be considered an important part of the omnichannel mix. This holiday season, remember that the shopping experience doesn't end with a delivered product, but extends beyond into post-sale activities such as returns, exchanges and call-center responsiveness. Prepare for handling returns now and you'll reap the rewards with more satisfied, loyal customers in the year ahead.