Holiday Returns: Obstacle or Opportunity?

I've outlined below a few best practices for optimizing the return process that will give retailers the opportunity to convert one-time holiday shoppers or gift recipients into brand loyalists.

1. Prioritize convenience. To do this effectively, retailers should use a prepaid return label so shoppers can easily return items by leaving them in their mailbox for USPS pick up, dropping them off at their local USPS location/blue box, or setting up free carrier pickup. This makes the returns process far easier for the customer while providing advanced visibility into what items are coming back to your warehouse.