Turmoil, Deals and Sociability

Prediction No. 2: Black Friday is a month not a day. While Thanksgiving weekend remains the kickoff to the holiday shopping season, the phenomenon of Black Friday continues to grow each holiday season. In October 2010, U.S. online visits to a category of Black Friday deal websites increased 12 percent compared to the previous year. In addition, Black Friday searches were up 3 percent, signifying consumer interest peaking earlier in the holiday season.