Turmoil, Deals and Sociability

As the practice of deep discounting and using the web to find the best possible deal gains momentum, one trend continues to persist: The demographic that indexes the highest for online bargains continues to be the most affluent segments of our society. In fact, when you compare visits to retail coupon sites and discount code aggregators, there's a strong positive correlation. Apparently the more you make, the more you strive to save online. Affluent Experian Mosaic segments like Upscale America and Affluent Suburbia represented the largest share of visitors to the Retail 500 Index for the 2010 holiday season, further reinforcing this trend.