Turmoil, Deals and Sociability

As we examine data from the first quarter of 2011, the gap between online purchasers and the general public continues to widen, with online purchasers growing more optimistic — which could be a sign of another healthy holiday season.
 So while it's too early to tell how the 2011 holiday season will play out, the growing positive gap for online shoppers compared to the general public indicates that any increase in online traffic compared to last year is a positive sign for the upcoming buying season.