Turmoil, Deals and Sociability

We've added the ability to view that data through specific lenses, such as the economic outlook of U.S. consumers that identify themselves as online purchasers. 
For this year's first quarter, our Consumer Expectation Index for all U.S. adults has ranged between 87.8 and 96.8 (the index's baseline of 100 was set in 2004). During that same time period, adults that have identified themselves as online purchasers ranged from 89.9 to 99.2. 
If you examine the history of the overall index compared to online purchasers, you'll find an interesting pattern. Historical data surrounding consumers economic expectations reveals that prior to the summer of 2008 and from the first quarter of 2010 the subset of consumers who purchase online have traditionally been more optimistic about the economy than the population in general.