Turmoil, Deals and Sociability

One of the challenges in equating online traffic data with our nation's economic health is that in good times visits to online retail sites increase as consumers are more likely to open their wallets. When times are tough, visits to online retail sites, you guessed it, also go up as consumers leverage the web as a tool to shop for better prices, stretching their spending dollars. 
At Experian Marketing Services, we've created our own Consumer Expectation Index to help unravel how consumers are truly feeling about their economic future.