Turmoil, Deals and Sociability

During previous holiday seasons, nearly two-thirds of the early visitors to Black Friday websites were under the age of 34 and tended to skew female. Search referred over half of the total visits to Black Friday websites. All of this activity culminated on Thanksgiving Day as retailers received the highest share of traffic from rewards and directories websites that day. The downstream traffic from search engines and email to the top 500 retail sites peaked on Thanksgiving Day and Black Friday in 2010, creating a perfect scenario heading into the weekend and Cyber Monday.