Smart Digital Marketing During the Holidays Can Lead to Year-Round Consumer Engagement

3. Reward customers. Everyone likes to feel appreciated. Fortunately, there are many ways you can use digital marketing to reward your loyal customers for their patronage. Consider the many ways you can make their lives easier. Simply by leveraging SMS, mobile apps or even your website, you can host a contest that allows customers to skip long checkout lines, permits early entry into your store on Black Friday, and alerts them to upcoming doorbusters, offers and events. It's also important to reward customers for more than just making purchases. Give them a way to earn credit for reviewing products and sharing information about your brand on their social media pages. This simple tactic can easily be used throughout the year.