Smart Digital Marketing During the Holidays Can Lead to Year-Round Consumer Engagement

2. Enable group gifting. Holiday shopping is always more fun when done with friends. This year consider hosting a digitally driven, Secret Santa-like gifting experience across your digital properties. By leveraging mobile, social and destination experiences, consumers can choose a group of friends to participate in the online fun. You can also create additional brand engagement opportunities by hosting events where gifts purchased online can be exchanged in person. While the holiday season is an ideal time to launch a group gifting program, it can also be easily repurposed for other gift-giving holidays like Valentine's Day and graduations.