Smart Digital Marketing During the Holidays Can Lead to Year-Round Consumer Engagement

Now that the presidential election has come and gone, the barrage of political ads beaming from televisions, blasting from radios and blinking from websites have quickly turned into holiday shopping ads. Retailers know the precious time between Black Friday and Dec. 25 can have a dramatic effect on their year-end numbers. Historically, retailers eager to entice holiday shoppers focused their marketing efforts on traditional approaches such as radio and television ads, direct marketing circulars, and couponing.