Lessons Retailers Can Take From the 2014 Holiday Shopping Season

While the big guys play catch-up, the digital natives (i.e., those who never operated on a brick-and-mortar business model) are continuing to gain traction. E-commerce retailers should focus on improving what they already do best — building appealing, fast, easy-to-use websites and apps; integrating social media; and securely fulfilling orders anytime, anywhere.