Lessons Retailers Can Take From the 2014 Holiday Shopping Season

Being squeezed by the recession for so long has caused many shoppers to adopt more conservative spending habits. It appears that many of those who used extra cash to shop on Black Friday and Cyber Monday discounts did so for practical reasons, replacing home appliances, furniture and electronics. Gleaning such insights from customer data can enable more effective marketing efforts, inventory forecasts and demographically targeted promotions.