Lessons Retailers Can Take From the 2014 Holiday Shopping Season

Mobile shoppers have high expectations. They're savvy surfers, adept at price comparisons, and impatient with clunky sites and apps. Their experiences from prior holiday seasons directly impact their behaviors the next year. For example, holiday shoppers are increasingly wary of shipping guarantees. Many speculate that people shopped earlier this year to avoid late-arriving gifts. Consumers also know that promotions will start early and persist throughout the season, so while Cyber Monday is still a big success, it's becoming harder to convince savvy shoppers that the best deals are limited to one day or two days.