Holiday 2010 Shopping Trends: Surgical, Social and Sumptuous

Retailers should consider aggressively promoting personalized product recommendations to drive more product views and conversions. Grab your visitors’ attention with relevant content from the moment they arrive on your site, and guide them smoothly through to the check-out process.

Shopping Becomes Social
We're living in an undeniably mobile and tech-savvy time. Consumers aren't only aware of how to find coupons online, they understand how to use their own social networks to find bigger and better deals and discounts. Consumers are increasingly savvy about their favorite brands’ social presence, and frequently “fan” their favorite brands and follow them on Twitter. Smart marketers will watch their social communities carefully and engage followers with multiple holiday campaigns that incentivize them to buy and share discounts with friends.