Marketing: Holiday '09 Starts Now

Test variations in ad sizes; bigger doesn’t always mean better results.

Use Google’s ad planner to identify the sites your customers visit. Look at your referral traffic for additional sites.

Regardless of how you use or view it, you can’t afford to ignore the social media space this holiday season. A great example of incorporating social media into a marketing campaign comes from cosmetics provider Smashbox Cosmetics. Smashbox has been extremely effective using Facebook and YouTube to reach customers and prospects with contests, promotions and other offers that are delivered via e-mail and clearly communicated on its Web site.