Marketing: Holiday '09 Starts Now
Get all your marketing tools in line now before it’s too late
Paid Search
A solid paid search program can provide an immediate boost to online sales. Studies my firm has conducted have shown that 65 percent to 85 percent of visitors from search engine optimization (SEO)/pay-per-click ads are new visitors to the site, with very positive return on investment ranging from $2 to $7. That makes paid search a very viable prospecting channel.
Related Content
Comments
