Marketing: Holiday '09 Starts Now

Today’s prospect is any Web site user, blog reader, Facebook friend or Twitter follower somehow associated with your business or industry. By effectively leveraging these channels, your customer database could easily explode.

Your challenge is to parse out the most effective way to speak to these prospects via their preferred channels. Testing and preparing all your channels now will make holiday messaging efficient and empowering. Here are a few simple but effective steps to begin collecting data and refining your online marketing.