Marketing: Holiday '09 Starts Now
Get all your marketing tools in line now before it’s too late
Huge Reach
Smashbox has more than 15,000 Facebook friends. Facebook says that its average user has 120 friends, so do the math: Smashbox has access to 1.8 million prospects. This is huge reach for very little cost. Here are some holiday season pointers for working in the social media space:
- Have a candid internal discussion regarding how your company Facebook page can best be used to serve your customers.
- Code your Facebook page appropriately, and begin recording metrics from your site.
- Reach out to your customers to discuss how to improve your Facebook profile to service them.
- Ensure all your social media effectively allows users to navigate to your main Web site.
- Incorporate your SEO program into these social media plans, as Google indexes social media.
Conclusion
Although you can only “guide” conversations around the brands you sell, the control you do have presents a clear message and incorporates this message into a holistic marketing presence. So prepare to succeed by investing in online marketing to build your consumer database now.
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