Hiring Great (and Not-so-Great) Staff (1149 words)
But that's not the point. You need on your staff someone who consistently can identify looks that the majority of your customers will find appealing. This aesthetic judge needn't personally like these looks, but simply be able to identify them and guide your creative team to achieve them.
How can you identify/hire such a person? One of the best clues I've come up with is how the job applicant dresses. Look for someone who has a sensitivity to aesthetics of all kinds, and I've found that such people generally do a good job of "putting themselves together." Whatever personal styles they adopt (and I've seen them adopt all kinds, from wacky to button down), they'll do it with a deft eye for color coordination, style and flair. When they walk in, you'll feel that they simply look good, almost striking, in a way that has nothing to do with their bodies and everything to do with their outfits, makeup, hair and accessories.