E-Mail Applied: Beware the Danger of High Frequency E-Mail
Despite strong response, it can kill the goose that lays the golden egg
During peak selling seasons, such as the gift-giving holidays, many marketers make a conscious decision to increase frequency. Smith-Harmon, an e-mail marketing agency, released a study that examined the number of promotional e-mails sent by online retailers in 2008. It found that e-mail volume peaked last December, when retailers sent consumers an average of 14.6 e-mails. That equates to an e-mail every other day.
- Companies:
- Reggie Brady Marketing Solutions
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