E-Mail Applied: Beware the Danger of High Frequency E-Mail
Despite strong response, it can kill the goose that lays the golden egg
If you have a plan in place to send triggered messages based on the activity of the recipient, don't stop. This may step up the frequency of contact with certain individuals on your list, but these messages are highly relevant based on purchase activity, browsing behavior or other targeted information. This is pertinent marketing and should be extremely productive.
- Companies:
- Reggie Brady Marketing Solutions
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