E-Mail Applied: Beware the Danger of High Frequency E-Mail
Despite strong response, it can kill the goose that lays the golden egg
Below are some metrics you should be watching. Aggregate this activity on a monthly basis, do simple trend analysis and project what this might mean to your company over a full year based on your current list size. Keep in mind that new additions to your list can mask performance issues and list fatigue.
- Companies:
- Reggie Brady Marketing Solutions
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