E-Mail Applied: Beware the Danger of High Frequency E-Mail

But she was concerned that the quantity she was sending was hurting her list. Today, after careful analysis, the company usually sends one e-mail a week.

Every e-mail you send will generate sales, but how do you find the right cadence for your list?

Frequency Pros and Cons
No doubt, it's categorically true that a strong e-mail contact strategy with compelling offers will generate sales. At the same time, industry consumer surveys have shown that one major reason for opt-outs is frequency of contact.