High frequency e-mail can lower response int he long run

By Reggie Brady

Reggie Brady is president of Reggie Brady Marketing Solutions (reggie@reggiebrady.com).

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Reggie Brady Marketing Solutions

People:
JoS. A. Bank Clothier
Smith-Harmon

Reggie Brady Author's page Regina (Reggie) Brady is president of her own e-marketing and direct marketing consultancy, Reggie Brady Marketing Solutions. She is a leading authority on Internet direct marketing and has held executive positions in Internet marketing at FloNetwork Inc. (subsequently acquired by DoubleClick), Acxiom/Direct Media and CompuServe.

E-Mail Applied: Beware the Danger of High Frequency E-Mail