Hibbett Sports Adds Express CMO to Board of Directors

Hibbett Sports has added James Hilt, executive vice president, chief marketing officer and e-commerce for Express, to its board of directors. Hilt joined Express in 2014 as senior vice president of e-commerce. He previously worked as vice president of eBooks and managing director of international at Barnes & Noble.

The addition of Hilt comes as Hibbett Sports beefs up its digital commerce strategy, including the recent rollout of an e-commerce platform.

"Jim’s experience in retail and background in optimizing e-commerce strategies will be invaluable as we grow this business in the future," Hibbett Chairman Mickey Newsome said. "He also understands the importance of the brick-and-mortar presence as it relates to the digital experience, and knows how to leverage the customer base across channels.”