Ed's Take: Here's to Better Times Ahead

As for me, I'll continue to contribute articles to All About ROI on the present and future of the online/catalog/retail trade over the next few months. A quick preview: I remain bullish about this business despite its struggles over the past two years.

This holiday season may or may not turn out so great. But soon enough, those wallets are going to open up again. When they do, marketers will have to be ready to serve them in a very 2010s way.