Here are six circulation tactics meant to help you attract a greater amount of qualified buyers for your business-to-business (b-to-b) catalog.

By Mindy Allen and Steve Trollinger

Get the Most Out of Compiled Lists

If responder files for your offering just aren’t available, and you’re already tapping into all of the appropriate lists for trade publications and organizations, you may have to rely on compiled files to continue building your customer base. With compiled lists, counts usually are good, pricing can be low and the number of selects can make targeting fairly precise.