Six Circulation Tactics to Try
Here are six circulation tactics meant to help you attract a greater amount of qualified buyers for your business-to-business (b-to-b) catalog.
In many ways b-to-b circulation tactics are more art than science, requiring creative thinking. Getting customers with the greatest lifetime value is achieved when you do your homework. Knowing whom to contact, when and how are the keys to a successful list strategy.
Steve Trollinger is senior vice president at J. Schmid & Assoc., a catalog consultancy based in Shawnee Mission, KS. Mindy Allen is a marketing specialist. You can reach them at (913) 236-8988, or by e-mail: stevet@jschmid.com or mindya@jschmid.com.
- Companies:
- J. Schmid & Assoc.
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