On the Web: Is Rich Media Making You Rich?

6. WYSIWYG (what you see is what you get) personalization that allows shoppers to personalize products like ad specialties, greeting cards and gifts. See the ThingsRemembered.com website for a 
good example.

7. High resolution video allows merchants to dramatically show product features and benefits in a short clip of the product in use. Customers also can upload short videos of themselves using products in 
creative and fun ways, thus enthusiastically extolling the virtues of buying the product in a way that no paid advertiser will ever be able to. (YouTube has made amateur video acceptable in pursuit of fast and 
real communication.)