On the Web: Is Rich Media Making You Rich?

5. Audio clips have fallen out of favor as the web has evolved well past page background music. Audio narration of page copy can be downright annoying. But some products still lend themselves well to audio clips.

Think beyond the obvious CDs or audiobooks. Musical instruments or electronic equipment might benefit from sound samples. Maximize the effectiveness of podcasts you create for fans or users of your products by adding them to your relevant product pages, as well as iTunes. That way, you add a rich media experience for your current site visitors and create cross-link opportunities to enhance search engine performance and draw 
new visitors.